Even as a majority of universities have adapted accordingly to the most popular social media platforms of recent years, it’s not a guarantee that they’ll be able to reach more students on average. For example, if the content is lackluster or altogether lacking, it may significantly influence a decision in the wrong direction. As such, it’s vital for universities to not only have an online presence, but to have one that is well designed and appealing to tech-savvy minds. Posted content should be creative and spark interest so that it can be shared, build a following and drive further impressions. This is no easy task, but for the universities that do achieve it, they tend to see increases in their enrollment capabilities. For more information about the ways in which universities are effectively utilizing popular social media applications in recruitment efforts, check out the resource included alongside this post.

The Digital Landscape Of College Search provided by Encoura, a company specializing in graduate program digital marketing